If Women-Led Startups Outperform, Why Do Investors Still Hesitate?
Women-founded startups receive ~2% of VC dollars despite outperforming by 60%—here's why the math still doesn't add up, and what's actually changing.
Jason Kirby· March 11, 2025· 2 min read
The short version
- Women-founded startups receive ~2% of VC funding—a figure that has barely moved in years.
- First Round Capital data shows women-led teams outperform male-led peers by over 60%.
- The pipeline excuse doesn't hold: the gap is about access and network bias, not founder supply.
- Women-led funds like BBG Ventures and Rethink Impact are growing but still control a tiny share of VC capital.
- LPs backing funds that systematically miss women-led deals should be asking why.
Women-founded startups still get a fraction of VC dollars. The latest data puts it at around 2% of total venture funding. That stat hasn't budged much in years. Meanwhile, firms like First Round Capital have reported that women-led teams outperform by over 60%. The math doesn't add up. Investors say they're looking for returns, but if that were true, why isn't the money following the results?
The Excuses Investors Give
1. Pipeline Problem

The classic argument: "There just aren't enough women-founded startups." Sure, the numbers are lower, but there are plenty of high-growth, high-potential women-led companies that don't get funded at the same rates as male-led ones. The issue isn't supply; it's access.
2. Risk Perception

Investors say they back the best teams, yet studies show women founders get grilled on risk mitigation, while men get asked about vision. Same game, different rules. That skews decision-making before the first check is even written.
3. Network Effects
Most VCs are men. Most LPs are men. They invest in who they know. And historically, they haven't known many women founders. Pattern recognition is a nice way of saying "more of the same."
The Shift: Women-Led Funds Are Changing the Game

The good news is women investors are stepping up. We're seeing a rise in women-led funds that prioritize overlooked founders. Firms like BBG Ventures, Rethink Impact, and others are putting serious capital behind women-led startups.
Will this close the gap? Maybe. But women-led funds still control a tiny percentage of venture capital. The biggest institutional LPs still allocate their dollars the old way, and until that changes, we'll be having this same conversation on a loop.
The Numbers Don't Lie
Of 75 podcast guests, only 11 have been women. That's more than 2%, but still nowhere near parity—and not for lack of trying. Actively seeking out women founders and investors to feature, and still struggling to find them at scale. If that's the friction inside a process deliberately looking for them, what does that say about the broader ecosystem?
This isn't just a fairness issue. It's a missed financial opportunity.
If outperforming founders keep getting overlooked because of outdated biases, investors are leaving money on the table. And if you're an LP backing a fund that keeps missing these bets, maybe it's time to start asking the hard questions.
The structural fixes—more women as GPs, more women as LPs, evaluation criteria that don't penalize founders for asking "wrong" questions—aren't radical. They're just rational, if returns are genuinely what you're after.
Questions founders ask
What percentage of venture capital goes to women-founded startups?
Around 2% of total venture funding—a figure that has not shifted meaningfully in years.
Do women-led startups actually outperform?
Yes, according to First Round Capital's own portfolio data, women-led teams outperform by over 60%.
Which VC funds specifically back women-led startups?
BBG Ventures and Rethink Impact are two firms that explicitly prioritize funding women-led companies.
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