How do you turn a LinkedIn message into a strategic M&A deal?
Till co-founder Brady Nolan reveals how a single cold LinkedIn message initiated a 5.5-month, founder-led M&A process, resulting in a strategic exit to Best Egg. This case study breaks down the 'bet the farm' decision to kill existing revenue during diligence and why selling was a better capitalization strategy than a Series A.
What 2026 exits actually pay for SaaS
Miro had $600M ARR and 250,000 enterprise customers. They sold for $1.79B — roughly 3x revenue. Their 2021 investors took a 90% haircut on their mark. This is the current market clearing price for quality horizontal SaaS. If you are building toward an exit, you need to know which multiple category your business belongs in — before your board does that math for you.
Highlights
- →The M&A process, from cold LinkedIn message to close, took 5.5 months (June to December 2022).
- →Took revenue to zero during diligence to rebuild the product, a 'bet the farm' moment that relied on the deal closing.
- →Immediately 10x'd its debt facility post-acquisition, solving the capital constraints that prompted the sale.
- →Grew potential reach from 250,000 renters to 12 million by securing software partnerships post-acquisition.
- →The deal was structured as cash-and-stock with an earn-out achieved within 3 months of closing.
The full breakdown
Who's on this episode
Brady Nolan is the Co-Founder of Till, a flexible rent platform acquired by Best Egg in 2022. With a 15-year background as an apartment developer and investor, he identified a critical market gap: the misalignment between renters' income schedules and fixed rent due dates. He co-founded Till in 2018 to provide renters with more flexible payment options. Nolan led the company through multiple funding rounds, raising approximately $16 million before orchestrating the strategic sale to Best Egg, where he now leads the flexible rent business unit.
Questions answered in this episode
References & resources
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Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.
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