How do you turn a LinkedIn message into a strategic M&A deal?
Till co-founder Brady Nolan reveals how a single cold LinkedIn message initiated a 5.5-month, founder-led M&A process, resulting in a strategic exit to Best Egg. This case study breaks down the 'bet the farm' decision to kill existing revenue during diligence and why selling was a better capitalization strategy than a Series A.
Highlights
- →The M&A process, from cold LinkedIn message to close, took 5.5 months (June to December 2022).
- →Took revenue to zero during diligence to rebuild the product, a 'bet the farm' moment that relied on the deal closing.
- →Immediately 10x'd its debt facility post-acquisition, solving the capital constraints that prompted the sale.
- →Grew potential reach from 250,000 renters to 12 million by securing software partnerships post-acquisition.
- →The deal was structured as cash-and-stock with an earn-out achieved within 3 months of closing.
The full breakdown
Who's on this episode
Brady Nolan is the Co-Founder of Till, a flexible rent platform acquired by Best Egg in 2022. With a 15-year background as an apartment developer and investor, he identified a critical market gap: the misalignment between renters' income schedules and fixed rent due dates. He co-founded Till in 2018 to provide renters with more flexible payment options. Nolan led the company through multiple funding rounds, raising approximately $16 million before orchestrating the strategic sale to Best Egg, where he now leads the flexible rent business unit.
Questions answered in this episode
References & resources
- ·
- ·
- ·Best EggCompany
Hosted by

Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.
Apply to work with Jason →