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Jun 19, 202543mEpisode 90

How do search funds deliver 35% net annual returns?

The short answer

After three decades in venture capital, Jon Staenberg of Agate Hound Fund now focuses on search funds, an asset class that acquires profitable, non-sexy businesses and has historically generated 35% net annual returns. He explains the playbook for buying companies at 4-5x EBITDA and why this model offers a more certain path to an exit than traditional VC.

Market Context

What 2026 exits actually pay for SaaS

Miro had $600M ARR and 250,000 enterprise customers. They sold for $1.79B — roughly 3x revenue. Their 2021 investors took a 90% haircut on their mark. This is the current market clearing price for quality horizontal SaaS. If you are building toward an exit, you need to know which multiple category your business belongs in — before your board does that math for you.

Highlights

  • The search fund asset class has produced a ~35% net annual return over a 40-year period, according to a well-known Stanford study.
  • The core playbook: Buy small businesses at a 4-5x EBITDA multiple and sell to private equity buyers at an 8-12x multiple.
  • The Entrepreneurship Through Acquisition (ETA) model targets profitable companies with $2M-$5M in EBITDA, often from retiring Baby Boomers.
  • An institutional VC rejected a 'hundreds of millions' buyout offer for Evite, costing early angel investors a life-changing return.
  • Jon Staenberg's fund-of-funds provides diversified exposure to ~200 small American businesses across more than 100 different industries.

The full breakdown

After a 30-year career in venture capital that began in the early days of Microsoft, Jon Staenberg transitioned his focus to search funds, citing a fundamental shift in the venture landscape. He argues that VC has become a "mature big company kind of asset class" with significant misalignment between early and late-stage investors. Staenberg recalls an early investment in Evite where a "hundreds of millions of dollars" buyout offer was rejected by an institutional fund chasing a billion-dollar outcome, a move that cost early angel investors a life-changing return. This experience highlighted the appeal of Entrepreneurship Through Acquisition (ETA), a model focused on acquiring already-profitable companies. The search fund model targets the acquisition of lower-middle-market companies, often "mom and pop" businesses with $2 to $5 million in EBITDA. Staenberg points to the largest demographic trend in history—retiring Baby Boomers—as the driver, creating tens of thousands of transition opportunities for businesses like an "HVAC company in Topeka" or a "street cleaner in Modesto." These aren't sexy startups for cocktail parties, but they are established, cash-flowing assets that can be professionalized and scaled by a new generation of operators, often recent MBA graduates from top programs like Stanford and Harvard who are trained in a specific ETA playbook. The financial metrics of the search fund asset class are its most compelling feature. Citing a well-known Stanford study that tracks performance, Staenberg highlights that the model has produced an approximate **35% net annual return** over a 40-year period—significantly outperforming Warren Buffett's ~20% average. The core strategy involves buying these small businesses at a **4-5x EBITDA multiple** and, after a period of growth and operational improvement, selling them to private equity buyers at an **8-12x EBITDA multiple**. This clear arbitrage opportunity provides a defined path to liquidity without the binary outcomes common in venture capital. To access this niche and historically closed-off asset class, Staenberg created Agate Hound Fund as a fund-of-funds. When he first tried to invest directly in searchers, he found their cap tables were already full with a small, established group of investors who teach the ETA classes and have hundreds of deals under their belts. His fund-of-funds strategy provides diversified exposure, with investments across institutional funds that will ultimately back around 200 small American businesses. This approach, he notes, is for gritty and tenacious entrepreneurs—often military veterans or first-generation immigrants—who are executing a proven playbook for building wealth through acquisition rather than chasing high-risk venture scale.

Who's on this episode

Jon Staenberg
Jon Staenberg
Founding Partner · Agate Hound Fund

Jon Staenberg is the Founding Partner of Agate Hound Fund, a fund-of-funds specializing in the search fund asset class. With a career spanning over three decades, Jon began at Microsoft in its early days before transitioning to venture capital, where he made numerous investments, including an early bet on Evite. After observing shifts in the venture landscape, he pivoted to search funds, drawn by their consistent returns and alignment with gritty, operational entrepreneurs. A graduate of Stanford Business School, Jon is also a community builder, known for hosting networking events for founders and investors.

Questions answered in this episode

References & resources

Hosted by

Jason Kirby
Jason Kirby
Host · Founder, Thunder.vc

Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.

Apply to work with Jason

Full transcript

Don't go into venture until you've actually got a skill. If you ask a venture capitalist what's their favorite deal, it'll be the last deal they did. There's often a misconception of funds and the double dipping of fees and what is a search fun? People thought, let's work our butts off. Let's change the world. That's insane. Don't go and do a search fund if you want to go to a cocktail party and have the sexy conversation. Buying a company is hard. Getting a seller to sell is hard. It's messy. And so one thing I would say to founders is everyone. Welcome back to Fundraising Demystified. Today we have John Stainberg with us, founding partner of Agot Hound Fund, also short for always having fun. uh as I just learned. Uh welcome to the show, John. Great to be here, Jason. So, John, you join us from back in the day coming from Stanford Business School going early days into Microsoft and just accelerating your career, then going into venture and now, you know, last couple years here transitioning more towards search funds. So you have a very interesting story background and I think one thing that I want to start with for our audience is you were in the early days of of Microsoft that you know gave you access to probably all kinds of different things like you know I always talk about PayPal mafia and like the Airbnb mafia you essentially kind of the Microsoft you know mafia uh just kind of give us a little insight into those early days of of Microsoft and how that led you to going into venture. Well, it's interesting coming out of Stanford Business School where I had a lot of exposure to Silicon Valley and entrepreneurship in general, I kind of knew that I always wanted to do venture, but someone gave me great advice. They said, "Don't go into venture until you've actually got a skill, have worked at a company for a while, have been beat up a little bit, have had to live with your decisions, have had to hire, fire, etc., etc." He said, "Do that for 5 years and then go into venture and you'll be a better venture capitalist." And I thought that was terrific advice. And five years almost to the day, always knowing that my eyes were on that prize, I left Microsoft. But Microsoft was I would use the word thrilling adventure for me. It was way beyond wildly beyond my expectations in terms of engagement and inspiration and exciting. And today, 50 years after Microsoft was founded, Microsoft is as relevant as ever and continues to be an unbelievably influential and outperforming big company. And it's kind of amazing to think about those early days. It's funny to think also how they hired back then, which people don't seem to do as much of. Although with AI maybe we will go back to this. That's my prediction. They hired not by skill set. They hired by saying a how competitive and tenacious is this person? What's their critical thinking skills? How do they attack problems? Because if you get those that combination, you'll figure stuff out. And as we go into the world today looking forward, figuring stuff out is maybe our greatest asset. Yeah, they want to look at, you know, where have you succeeded, where have you failed, where have you been on teams, etc., etc., but coming in and say, I'm a sales leader, I don't think that's going to be as important going forward. Okay? And so one thing I would say to founders is constantly work on your ability to be curious to figure things out to try and understand the world where it's going and that's what Microsoft was about. So I I mean I didn't really know much about computers. I didn't really know much about marketing but we figured it out. The other piece was and this is instilled from day one when I was a kid. I do think about entrepreneurship and founders and drive you know I I I know that these the retire early movement for the young kids is a thing but in the end of the day I am sure if you look at any successful great leader founder they didn't work 40 hours a week and I have lots of friends who are at these big companies you know they've kind of checked in checked out I mean and said I'll get my free meals I I won't work weekends, you know, I'll come in a couple days a week. And I don't think that's what it's about to be a founder or an entrepreneur or to make a startup or a young company work. And we'll see what happens going forward. But my another prediction here is companies and I'm sorry I'm going down a path here because I'm thinking about AI so much is that companies are going to start assessing employees differently. Cultures are going to start changing and people are going to be called upon to do the work of two three four people as the tool sets become bigger and that's going to take not less time more time because there'll be less people. So what I'm talking about is I went from Silicon Valley to Microsoft to venture capital and venture capital we're talking three decades ago was very much that kind of place where people also thought let's work our butts off. Let's change the world. Let's figure out things that haven't been figured out before and let's create a bunch of value. That to me was a very natural extension from going from Microsoft to that and for 30 years I did it and I felt like I had the best job in the whole world. Well, let's talk about some of the the bets that you made in the early days. So, you know, it was the late 90s obviously the rip up into the the dot boom and bust. Like what were some of the the big bets that you made that you're most proud of during that period and over your career and venture? You know, I' I've done a number of of bets and I've done 300 plus, I believe, is the the number. And quite frankly, I'm not sure, you know, if you ask a venture capitalist what's their favorite deal, it'll be the last deal they did. They're excited. Like it they're optimistic, it's shiny, it's bright, it's new. It also means that it's hard to know when you go into a deal for sure that it's going to work. So, I'm happy with the notable outcomes, but there's plenty of companies that I invested in early that I didn't get a return. I'm hopefully learned from the companies that I had an opportunity to invest in and I didn't invest in. I was actually talking to someone on the plane this week who had a chance to invest in Amazon at a 5 million pre and uh didn't do it. And I said, "Hey, Tom, don't worry." Me, too. No, me too. And I actually had a check written and uh didn't do it. And people say, "Oh my gosh, that must kill you." And I say two things to that. One is, "No, it doesn't kill me at all. I've been so lucky." But the fact that I even had a chance to do that, that's pretty amazing. And by the way, all of us could have invested at the IPO or when the stock got crushed and done incredibly well. Yeah, exactly. So, the fact that we get second chances at these things and third chances and so forth is pretty amazing. You know, it's funny. I one of my very first investments was in a company that's still around. I mean, talk about a journey is a company called Evite. Um, I don't know if you're familiar with the Electronic Invitation Company. Yeah, that's one way to say it. That team was a great team. That team has gone on to do incredible things and still continues to do great things. And I knew that was a good team. And it's funny, but here's and I'll bring this up later, but that deal represents the misalignment between early stage angel investors and larger institutional later stage investors because what happened there was we got a buyout offer of hundreds of millions of dollars and anybody at the time really didn't have a revenue strategy. It was let's get out there, let's become the de facto uh invite service on the web and we'll figure it out. And without naming names, we had a really nice offer and the institutional fund who came in later who had a bigger market cap that they had to mo get a multiple on said, "No, no, we're going to be a billion dollar company." Right now, if we had taken that offer as an angel investor, I would have been set for life. Yeah. No, really. I mean, so that's a good example of where that's not alignment, right? But that was a good company and it was a great team. And by the way, just for a side note, I I can't sh wish I had a a photo, but I as part of my enthusiasm for that deal got a Volkswagen bug in 1999 and covered it in an Evite wrap with polka dots. And I that's still my only car. And my daughter is like, "Dad, you got to get rid of that car. It's not even safe anymore." So, but I kind of love it and it reminds me of, you know, what it took to be part of deals and what doing deals back then was like and my passion for it. It still has the rap on it. Still has the wrap on it. I'm I'm thinking about doing a raffle and giving all the money to charity. So, maybe $100 tickets to own the ebike car. That's pretty fun. Um, yeah. Yeah. You don't see the wraps as much uh as yours. That was a business model, too, that didn't work. Rapify. Yeah. Yeah. San Diego startup, I believe. Uh right. All right. So, you know, you had I want to completely agree with you and I think there there's something you mentioned a couple things that we could definitely go on a tangent and talk about in terms of current markets. uh the second bite of the apple which doesn't exist anymore because companies are taking so long to go public and or not going though there's so many founders are like why why should I go public or or to Jason sorry to interrupt but what about the notion that founders I remember the first time I heard a founder taking money off the table and thinking that's crazy they can't do that that's misalignment we didn't get to the goal line but that's now standard practice right So again, I just wonder about I wonder about this a lot, which is is venture still the same entrepreneurial game or is it more like a mature big company kind of asset class? I mean, look at all there's two types of funds now, right? The bar the the dumbbell, there's the emerging manager seat and then there's the guys I want to put in hundreds of millions of dollars at the momentum point and get them public. And that just feels so different for me than where we were back then. The other piece, since we're just on this subject, the other piece that I miss in venture today is back in the day, everyone knew everyone. So, you kind of had to to add value and play well in the sandbox if you were going to be invited to the table. Well, now it's like it's, you know, the hustle fund notion of I got to get out there, find the deal before anyone else, take it to a bigger fund, get my cut on it, you know, let's get lots of deals done. Who can play the momentum game? And it's so easy to start a company to be fair, right? Like anybody in their garage in Starbucks can start a company. So I about seven years ago after doing this for a long time just said I'm not sure I'm enjoying it as much adding much value keeping up and I'm not sure I'm want to do it anymore and so nor did I really understand how what my edge was you know for founders listening I always say that what is your edge how are you different how are you taking a different approach it sure feels also in venture startup land. The me too nature of stuff. I mean, part of it is you would never do this before, but now it's like, well, I have an AI idea. I know there's other AI ideas, but if I can raise more money than them, maybe I can get to market faster, blah blah blah blah blah. Right? So that also if you were doing an enterprise software company back then the amount of servers and hardware and time it took to build the thing really kept out many other players and you're like h that's already being done I guess we shouldn't do that or maybe there's one other competitor and we we have a different approach but for founders like I would just encourage you to think about you know if you're starting another dating site today as an example what like why And what? And that's not to say AI is not going to change everything and maybe you do have a different angle, but again, there's so much money. The the other piece of this, and I'll stop talking in a second, Jason, but the other piece is the market validation is not very rigorous anymore because there's so much money. So one of the things that kind of unspoken about venture before was hey if you can't raise money it's probably the group of sophisticated investors while not always right are saying eh not an idea we want to back the market has spoken well the market is so much more forgiving and so much bigger that a lot more deals are getting back that never would have gotten back before you're likely having trouble raising money or selling your company personally I've had four exits and I've raised over $145 million. If you want a free coaching session with me, just like, subscribe, and leave a comment down below letting me know what you think of today's video for a chance to win a free coaching session with me. I'll select three winners every single month. You just have to like, subscribe, and leave a comment down below for a chance to win. Now, on to the video. By the way, this is all a setup just to give you full transparency. I I I'm seeing the transition of why not venture to search funds, but I'm being transparent. I sense that sentiment and like honestly it's I'm spending so much more time educating founders not to pursue what's now venture in so many categories because it's just a completely different ballgame and founders it's not a perfect fit for every company. Uh, and so there there's definitely a place a time and place for the venture market today. But as an emerging manager, like I looked at starting a fund. One of my most viral posts is me thinking myself for not doing a fund. Uh, you know, in in the venture landscape right now, it's just it's it's brutal out there when you have these mega funds gobbling up whatever it was like 80% of the capital and then you got, you know, thousand plus emerging managers trying to scrape for 20%. 10,000 it feels like. But yeah, exactly. Yeah, everyone's trying to because it all sounds great, but it's hard. It's hard to get the capital and it's hard to differentiate on deal quality is as you were mentioning earlier like you could be the most excited about a deal in that moment. But a deal could you got 10 years before it's going to be anything and you know 10 years now literally it's 15 to 25. Yeah. I mean it's again how does that make any sense? I guess when you're my age, uh 25 years sounds like a really long time. Well, let's talk about the transition. You know, you you kind of put your stick in the sand on where venture is today and you know, how much it's kind of shifted. Before we talk about search funds, I think I want you to educate the audience on what is a search fund and how do search funds work? So in layman's terms, search funds are where an entrepreneur goes out and seeks or searches to find a lower market acquisition for the most part mom and pop companies $2 to5 million in ibada and acquires it and then runs it. That's been the traditional search fund motto. Now, search fund is a term that's getting bantied around a lot these days. And in terms of what AGOTHound fund focuses on, we focus on the very specific nichy formalized playbook of that process. But let's not go there quite yet. Let's just talk about the fact that we are in the biggest demographic trend in the history of the world with the baby boomers. And there are tens of thousands of companies that have to be transitioned to a next generation or be shut down over the next 5 to 10 years. And so, and these are companies, not all of them, but a a good size subset that are successful product market fit companies making money that with an infusion of intelligence and energy and potential tech tools could go to the next level. But again, they're not sexy, you know, and they're not in glamorous places always. So, you know, the HVAC company in Topeka could be a really great acquisition, right? The street cleaner in Modesto could be a great acquisition. The dental clinic in Cleveland, you know, I'm giving you examples of the types of companies we're talking about here. Don't go and do a search fund if you want to go to a cocktail party and have the sexy conversation because that's not what we do. Uh but you know sexy is all in the mind of the of the beholder and it's these return profiles that we've been seeing. If you look up the Stanford study, I would encourage anybody who's interested, by the way, as a resource, Stanford has two very important documents on their website. the Stamford uh primer on search funds and the Stanford study which updates results every two years. The traditional search fund model or now called ETA, entrepreneurship through acquisition has been around for about 40 years. And the headline that everyone banties about is over that period if you'd done every search and remember a search is where one or two of these top MBA graduates go out to find the company which they don't by the way always find and then acquire it and then run it. And if you had done every one of those, the ones that worked, the ones that didn't work, the ones that didn't acquire, all of them, you would have approximately a 35% net annual return. That is kind of mindblowing. That is mind-blowing. Warren Buffett, I think, is at about a 20% net annual return. I don't know of anything else that has produced returns like this, but let me be really clear. It's super nichy and it's hard to access. And people are saying we're doing search funds. And like any maturing asset class, the definition is kind of getting fuzzy because anybody a and like any maturing asset class, it's finding variations on the model as you would expect. More people coming in, more money coming in, other ways to acquire small companies, blah blah blah. At home fund, we focus on a very specific version of this, a very formal playbook. But the bigger point is, you asked what a search fund is. It's this notion of going out and finding a company where you can buy it relatively cheaply, grow it, and sell it to private equity. That's the exit at a higher multiple once you've professionalized it and grown it. So going into that, when you talk about cheaper, let's talk about multiples and what you're seeing. So you're talking about the you know cleaning company or like the HVAC company in Topeka the you know cleaning business in Modesto like what do you see these EBA multiple and it's I imagine it's multiples you what are you seeing in the market yeah I mean it's all in the study so I'm just quoting the study but also what I'm seeing is you know four or five times IDA multiple and again kind of one to five in ibida and growing and getting 8 to 12 times on the exit, right? Because private equity, first of all, buying a business sounds sexy. Cody Sanchez is out there telling everybody how easy it is. Thank you for calling her out. It's like the no money down real estate stuff from 25 years ago. And people said, "Oh, I'm going to do this. I'm going to build my wealth this way." And you know, 95% of those people ended up hating their life because it's really hard. Well, do you see the new SBA loan um changes? U you know, for for those that are not up to date on SBA, you know, lore um when it comes to big changes like because there's been such an increase in defaults in SBA loans because of this like no money down, no risk, 5% minimum, you know, kind of stuff. They've basically put all these enforcements into or new rules in the SBA uh criteria in order to qualify and it pretty much eliminates a lot of that bottom feeder is the right word, but like these kind of like adjusting the risk, right? Yeah. And and you know, the traditional search fund model uses leverage, but it's conservative. Yeah. And we and we tend to get part of our leverage from the seller. So there's skin in the game. So there's transition. So there's mentoring and coaching throughout the time where the new CEO comes in. So anyway, you know, we get to buy these things at a lower multiple because buying a company is hard. Getting a seller to sell is hard. It's messy. And the thing that happens with the traditional search home model is that they go to Harvard or Stanford or Wharton or MIT or Booth or Northwestern and they actually get classes on how to do this. They are trained on how to search, how to talk to sellers, how to think about the M&A process, how to run that company. and they have actual case studies of all the people who have gone before them who have done it and what they've learned and the pattern recognition around this stuff has gotten really good and I think one of the most powerful pieces is the community is not just about making money it's very much about coaching mentoring training and teaching and that is a very p I mean YPO has something called a yo forum why because When you have a group around the table of peers that you have to be accountable to, when you have a group of people who can give you advice, who have been through this, that's better. It's like a personal board of advisors. That's you're going to be more successful. And that is built into ETA. So when people go out and buy say I'm going to go buy a company on my own, I think good luck. I mean, you're making it harder. I mean, that's a hard thing to do. And sure, people have been successful doing it, but but why not put the odds in your favor to start? And so that's why I get super enamored with this asset class, I'll call it, and this playbook because it reminds me of venture when I started venture. There's alignment, there's entrepreneurship, there's the notion I'm going to figure things out and climb the mountains. And if you think about who is doing the search, it's a very specific type of person. It's a person who may be a first generation immigrant. It may be a it may be a military person who's understands discipline and a playbook. It may be a child or children of entrepreneurial small businesses families where you sat around the dinner table and talked about this stuff. What it generally isn't is the kids who, you know, went to the Hamptons on the weekend and had the country club membership, right? I mean, that's fine, too, but it's just it's gritty. It's someone who's gritty. It's what I said about Microsoft. How tenacious are you? What's your ability to figure things out? And what's your passion for winning? And uh I think that's, you know, if you're asking me who who do we like backing, it's it's those kinds of people. And so ETA, you know, is the strategy we've been talking about. You've decided to focus on a fund of funds as your method of kind of getting, you know, access to the best deals and, you know, uh, and the return. So why did you choose a fund of funds as your as your uh because because I wasn't a member of the club is the short is a short answer. But but let me step back not to be glimp. First of all, fund of funds in general, if you look at other asset classes, have done better than trying to select the winning funds. And there's a reason for it. I mean, and and that's statistically true. It has out fund of funds have outperformed over and over of people trying to figure out which fund's going to win in any advantage year. So, in one of our funds, we're going to invest in the institutional funds that invest in ETA. At the end of the day in a fund agen fund will have something like 200 small American business acquisitions run by these top MBAs in over 100 different industries across North America. So we are essentially the ETF or index fund for the greatest asset class in America. America has a lot of strengths, but you know, if you look at what makes America great, it is small business. We are the star of the world when it comes to small business. And why is that? Because we have a big economy and we have rules in place and if you generally work hard and follow those rules, you can win. And so that's that's why we did this. I I mean I did it because as the largest investor in my own fund, I did it because this is the asset class I wanted access to. So when I started this seven years ago and and 20 search fund conferences ago, I went to the funds and I went to well I I didn't I I started going directly to searchers and they said, "Geez, you seem like a smart guy, but the cap table's full. We already have our 12 investors and they're the ones teaching us the class at Harvard and Stanford. They're the ones who have a track record. They're the ones who have done hundreds of deals. They're the ones that had a search and successfully exited. So, you know, thanks Mr. Tech BC guy, but I'm not sure where you come in. And at first I was like, wait a minute. And then I said, I respect that. You should get people around the table that can directly help you. it immediately out here. And I said, I've got to I got to pay my dues. I got to learn the asset class. I got to figure out how to add value to the asset class, but in the meantime, there's some great funds. Why not invest in the funds and create the first fund of funds in the asset class? So, that's why I did it. I think it's a valid reason. I think there's often a misconception of, you know, fund of funds and the double dipping of fees and all that kind of stuff, but there's there's pretty good strategies to get around that. And so one thing that we we haven't talked about is, you know, we kind of talked about your search funds, the why you got into search funds versus venture, but your entire career you've been hosting events, bringing people together, bringing founders, investors together. Tell us a little bit about that background of what you've been doing uh on that front when it kind of hosting these these private dinners and gettogethers. Well, I'm gonna I'm gonna bring my wine business into this a little bit, but about gosh, when even when I was at Microsoft, I decided one of my superpowers was going to be community and connection and networking and not just for myself, but because I truly like people and truly know good things happen when you bring people together. Ma, magic happens in in unexpected ways. And even back then when I was in Seattle at Microsoft I was putting on something called smoofest which were the I mean these things got so big in Seattle. I think the last one was over a thousand people and we ran out of places we could do it. I think it all comes from when I was at Stanford I was an RA in four different dorms. So I I I kind of realized early on I I enjoyed putting together events and getting people together. But so even back then I was doing these smoofest and I decided that also early on to be a LinkedIn user. I think I was one of the earliest LinkedIn users and I just said to myself if we can create community that's good for everybody. And so 18 years ago when I decided to go into the wine business in Argentina with Hand of God I said I'm going to continue using community and dinners and introduce the wine that way because what's a perfect match and pairing is good wine, good food, good people. And you know, update today we've done over a thousand dinners that included the wine. And even though I sold the winery this year, I'm going to continue doing the dinners because magic happens. So last week I did three dinners in San Francisco and I'm still doing it with the tech people and with venture because I wanna I love learning and I love seeing where AI is going and tech is going. But we also did a dinner for the search community and tech and AI and we'll be doing more of that. And so I want to bring that together and uh it's just a a cornerstone really that matches and merges all my interests and I think creates some goodness in the world. What kind of wine do you make? Good one. Um, I was lucky to go to school, visit school with a a very talented wine maker from Argentina, and he actually makes the wine. I shle the the cases. As I've gotten older, they've seem heavier. But, uh, we make, of course, Argentina's malbeck, so you got to have them all back. And uh but we did a lot of different things and we won't go deep on the wine business and why it's so hard. But fortunately I made a little I made a little money on the thing so I get to I get to check that box. You know I everyone in the audience knows the old joke so I'm not going to repeat it about how you make a small fortune. But uh but it's been amazing. It's been I mean, first of all, wine regions, you know, golf courses and wine regions are two of the most beautiful places in the world. So, I I don't play golf, so I chose wine. And uh I've met amazing people. I've had amazing food. I I've just I love wine because of the culture of wine, the history of wine, the unending learning around wine. And even though I've sold the winery, I hope to always be involved in some way. And just wine reminds me and hopefully others to slow down, appreciate the good things in life and and celebrate life. So that's what it's about. And I try and bring that to my worth. I've always tried to merge all my interests because when you do that, the more you can bring into your passions, your interests, your hobbies into one thing, it it doesn't feel like a burden. And that's always been I've been lucky enough to create those things. I think it's a valid story and also just I love the merging of the things you love and I think that's something that I got advice early on was with my very first business was you know do what you love and kind of bring the pieces together is then it's a lot easier to have the grit and grind to to stick with whatever you're doing. So when it comes to you know your experience in you know going from early stage investing uh for 20 plus years 30 almost 30 years now and going into uh where we are today I know you're focusing more on ETA we'll call it the boring businesses as Cody Sanchez loves to call them but when you are you still looking at what's happening today in early stage venture are you still active in any of those capacities how's your portfolio doing these days as it's taking longer to mature maybe give us a little bit of you know uh insight to that. You know one has to be careful when proclaiming that the present is different from the past but it feels different. I I have to say I think I have lived through a lot of change in this world. The rate of change that I am seeing is mind-boggling and you know we won't get into the good the bad but it is not going backwards we are we are on a path here and it's going to impact I think not only the rate but the comprehensiveness of the change is astonishing. There is not almost a not a day, but I'll say there's not a week that goes by where someone doesn't show me something using AI that I am officially mind blown. I mean, there are just so many things happening that's going to change work, play, outlook, culture. It's really astonishing. So, I do not want to I do not want to not be part of that, too. But I can't do it all. So I invest in funds and fund of funds in venture and I keep my community dinners together. I think it's an exciting time. I mean look that the world we're going to see new companies being built. I mean trillion dollar companies. How crazy is it? I mean we take it for granted but now we have what four or five trillion dollar companies. I mean in the next 10 years we may double that. That's insane. I mean, it was just so it's again mind blown and yet we can scale now. And so I'm excited for but I'm excited for what's about to happen. But what I want to say is I learned early on if you want to get to the front of a parade, at least for me, don't go through it, go around it. So I just to the founders out there figure out what's your edge, what's your differentiation because a lot of people are seeing the obvious things right now and and kind of all attacking very very similar things. Yeah. I have this theory that AI actually drives us all towards the mean. Yeah. Because if everyone has access to the same itizes Yeah, for sure. Jason, I think that's right. And so sometimes I think about it not about like, well, what's obvious in the big picture, but where could I be that would make a difference? Maybe I shouldn't be in San Francisco if that's where everybody is. Or if everybody is using AI to do something, maybe I need to think about what's old school that, right? I mean, honestly, pen and paper. Well, one of the things I I do want to say about that is if you think about your competition in an HBAC company in Topeka versus your AI startup, it's wildly different. And you may want to compete with the 65-year-old guy who's not going to embrace AI or tech in Topeka versus every CS graduate from a top undergrad program who's coming out to do a startup. That's what I'm talking about. Topeka HVAC with AI company. There you go. No, I think it's a it's going to be a very interesting future. I think the mean ultimately goes up substantially, but you know, again, we all gravitate towards the mean. Uh, and there's going to be that that question goes back to what you're talking about. What's your edge? How do you stand out, you know, what what's going to make it a little bit more special, whether it's proprietary data, um, you know, access to capital. That's, you know, sometimes a huge factor. I talked to many founders that all have great ideas, but if they can't convince people to part with their money to back them, then that's a major disadvantage to to many. And then you before we we part ways here, what kind of trends are you seeing as we're kind of talking about this topic of AI and where things are going, what do you kind of have on the horizon that you're betting on right now outside of obviously the ETA strategy, but there anything else that comes to mind that you're you're closely attuned to? I'm going to be a little contrarian here. I'm not on the forefront. I can't tell you what the next space launch program is going to be or the next LLM or the next breakthrough in medicine. One of the reasons I am doing what I'm doing is because I can't predict anymore. I used to feel like I could. What I can predict is that we're going to need the plumber. I know that sounds silly, but there are some essential services I know we're going to need. And in a world that feels as topsyturvy and tumultuous as I've ever witnessed, I'm trying to go to where it feels like there's some certainty and not trying to predict what's next because it's never been harder. And so if you look at the history of SER, just to bring it full circle, it's never, as I'm aware of, had a down year. One of the characteristics is you're buying a profitable company. You don't need a second round, right? You don't have to get liquid. You don't have to sell it if you're growing it and it's profitable. So I'm really comfortable in one professor said there's riches in the niches. I am thinking all about how can we and and some people say to me how do you invest in AI? I'm super interested in AI for small business because that's going to be the last area that's going to get AI. the big companies, those that have a lot of money are going to be able to adopt this thing, innovate. Really, the small mom and pops who are always drinking from a fire hose are going to be the last ones to do it. So, I want to bring that mindset to that world. That's my I think small business will change a lot. And you know, I can't I can't sit here and give you my crystal ball beyond that. But I'm excited as hell about the world that I am focused on investing in and spending time with entrepreneurs that inspire me every day. Well, John, it's been a pleasure having you on the show. What would be the best way for people to get in touch with you to, you know, continue the conversation with you if they wish? Yeah, I hope they do. I mean uh I am obviously not short of enthusiasm for search and ETA uh but agothound.fund agot is a gem and we grew up with Irish wolf hounds is uh the website johnagthhound.fund and you know they can reach out to you and feel free to share my contact info with anybody. It's a it's a pleasure and as I said uh I think this is going to be a really fun next decade uh from that perspective. So thanks Jason. No thanks for you and thanks for coming on the show and I appreciate the time. Thanks. Thank you for watching today's episode. As a reminder I'm your host Jason Kirby. I have built and sold multiple companies with over 135 million in transactions as either a founder, operator, investor across multiple industries. I'm currently the managing director and founder of Thunder.bc. BC, where we help companies and founders at all stages navigate what capital to raise and who to raise it from and help improve company's odds of raising the capital. If you need help, reach out to us at help.under.bc. If you like today's show, please share with your friends, give us a like or comment down below, and as a reminder, this show is published weekly. And to get notified of new episodes and our newsletter, be sure to go to our website at join.thunder.dc. And if you sign up today, I'll send you a few freebies on how to negotiate a term sheet, how to get a free list of relevant VCs, and much more. That's it. No more shameless plugs. Thank you, and see you next week.