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Aug 29, 202436mEpisode 26

How do you build a network that delivers a preemptive $20M round?

The short answer

Arch founder Ryan Eisenman raised a $20M Series A after a preemptive offer from client-investors kicked off a compressed, three-week fundraising sprint. This process highlights how a first-time founder can leverage a deeply cultivated, value-driven network to accelerate fundraising and secure capital even when they aren't actively raising.

Market Context

What 2026 exits actually pay for SaaS

Miro had $600M ARR and 250,000 enterprise customers. They sold for $1.79B — roughly 3x revenue. Their 2021 investors took a 90% haircut on their mark. This is the current market clearing price for quality horizontal SaaS. If you are building toward an exit, you need to know which multiple category your business belongs in — before your board does that math for you.

Highlights

  • Operated for 3 years on a $500K pre-seed before raising a $5M seed round in 2021.
  • Raised a $5M seed round with 15-20 customers, ~$150K in ARR, and double-digit MoM growth.
  • A preemptive offer from client-investors triggered a compressed, 3-week process for a $20M Series A.
  • Spoke with a couple hundred VCs for the seed round, sometimes holding 16 conversations a day.
  • Turned 'no's from VCs into customers, with one fund introducing Arch to 10 new clients.

The full breakdown

Ryan Eisenman, co-founder and CEO of private investment management platform Arch, successfully closed a $20 million Series A, bringing the company's total funding to $25 million. The fundraise was triggered not by a planned outreach campaign, but by preemptive offers from investors, including a key group of clients who saw the platform's value firsthand. This forced Eisenman into a "scramble to pull a deck together" and run a highly compressed, three-week process, a stark contrast to the company's patient, six-year journey to this point. Arch's path to its Series A was methodical and traction-driven. After launching in 2018 with just $500,000 in pre-seed capital, the team operated leanly for three years, focusing on product-market fit before monetizing. By the time they raised a $5 million seed round in early 2021, they had clear signals of repeatability: 15-20 paying customers, approximately $150,000 in ARR, and double-digit month-over-month growth. This traction was the foundation that attracted later-stage investors and set the stage for the preemptive Series A offers. For his seed round, Eisenman ran an intense sprint, conducting "sometimes 16 conversations a day" and speaking with a couple hundred VCs. He emphasizes that the key was leveraging his network for warm introductions, stating, "a lot of times like the ways that you're routed through relationships matters." This process also served as a business development engine, turning potential investors who said "no" into customers or advocates who made introductions. This highlights a core theme: every fundraising conversation is an opportunity to build the business, not just the cap table. The Series A process underscores the power of a well-maintained network. The preemptive offer that kicked things off came from a group of client-investors who wanted to align themselves with the company's success. Eisenman attributes his ability to navigate this process to years of consistent community building—hosting events, making introductions for others, and operating with a "pay it forward" mentality. As he puts it, "if you invest in other people, they'll invest back in you." For founders, the key takeaway is that a strong network isn't built during a fundraise; it's the long-term asset that creates the opportunity for a successful raise.

Who's on this episode

Ryan Eisenman
Ryan Eisenman
Co-Founder & CEO · Arch

Ryan Eisenman is the Co-Founder and CEO of Arch, a platform designed to help investors manage their private market investments. He co-founded the company in 2018 to solve the operational complexities of tracking alternative assets like venture capital, private equity, and real estate. Under his leadership, Arch has grown to serve investment advisors and family offices by automating the aggregation of investment documents and data. Ryan has successfully guided Arch through multiple funding rounds, including a $5.5M seed round in 2021 and a $20M Series A, raising over $25M in total.

Questions answered in this episode

References & resources

Hosted by

Jason Kirby
Jason Kirby
Host · Founder, Thunder.vc

Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.

Apply to work with Jason

Full transcript

welcome to episode 26 of fundraising demystified we're back with season 2 and today we have Ryan Eisenman co-founder and CEO of Arch a platform that helps investors manage their private Market Investments theyve recently closed a $20 million series a raising a total of $25 million Ryan walks us through the difference between public and private Market investing how it led him to starting the company and he shares how he launched in 2018 with just a preced of 500k and didn't raise their ground until 2021 when they got some traction and read a really tight fundraising process Brian shares some amazing insights and he's incredibly humble as he aligns us with his successful processes and as a reminder to get notified of our weekly podcast and newsletters be sure to subscribe at join. thunder. BC now on with the show everyone welcome to Today's Show today we have Ryan Eisenman joining us from Arch lab founder and CEO thanks for joining us Ryan Jason thanks for having me really appreciate the chance to be here no I'm excited to have you and you know we've got to know each other a little bit uh over the last year or two and what you're doing at Arch but I think it'd be great for the audience to know a little bit more about you and and what you're doing at Arch can you give the the audience a background yeah absolutely um we're building software that helps investors manage their Investments uh but very specifically focus on private Market Investments uh the reason we're focus on private Market Investments is twofold one more people are investing in private Market Investments today than at any point in the past there's more of an interest in Venture private Equity hedge funds real estate credit funds all sorts of other strategies than ever before so this Market is getting bigger uh and the tools haven't kept pace and the second big reason is if you invest in public parking Investments you don't need us because there's a lot of really good solutions for managing your Investments you can log into a Fidelity account or a Morgan Stanley account and see see all your investments in one place but if you invest in private markets your information might be spread all across the internet in different funds and fund portals and we do the unsexy unglamorous work of aggregating those documents and that data and then redisplaying it in a central single portal for you so that you can understand everything that you own and how those Investments are performing and make informed decisions I know it's of value because I deal with the opposite side this where as a LP and a few funds and having them not use this technology and not using it myself it is painful to kind of get the quarterly reports that are often like the previous quarters performance and like trying to read these documents and like they're 45 pages and you're just like just tell me how things are going in summary format uh so you know you definitely feel the the paining from a very small scale but you know for the larger family offices and institutional investors that are leveraging you guys imagine it's a uh very nice to have functionality um so I guess kind of walk us through how did you get to this point why did you start Arch you know we kind of get a little bit about what you're doing but why did you start it and what was that Journey like um yeah my dad was a financial adviser so I saw a lot of these problems with him and his clients uh and I just kind of felt that there was a big Delta between what existed in the world and what should exist where U and part of the Catalyst was I met my two co-founders Jason and Joel through private invest who had a lot of these problems he'd sold a company to Facebook was doing a lot of LP investing and was metaphorically pulling his hair out trying to track down K1 tax documents and understand what he owned and what capital calls and distributions would come in and out uh and we realize that this is one extremely taxing for the individual and the firm that supports those individuals and now investment advisers are our biggest client segment so for investment advisor supporting clients you might staff whole back office teams and this is like a huge operational cost of doing business to manage these kind of Investments H and as this Market continues to expand this becomes unsustainable for a lot of individuals and firms it actually keeps people from investing in great Venture funds or great other Investments uh and so there's one part of this which is we can solve a lot of people's pain give them better quality of life but and then out of that provide better data to make more informed decisions and so that's now the journey that we're on and then yeah I guess what was that early their early days like you you just recently raised a series a um you know pretty sizable especially everyone's talking about Doom and Gloom in this market but here you are you having some success but you've been working on this for about six years um what's that Journey been like what was it like in the early days how did you get that first initial capital and uh you know i' love to kind of unpack your overall fundraising Journey from there yeah we're on the quest to be an overnight success but 20 years in the making uh so we're six years into that quest uh essentially early days three co-founders one advisor and then a ventor fund that put a small amount of capital about $500,000 into the business in early 2018 and then we operated off of that for the first three years really leanly trying to sell products to clients gave it away for free at the beginning to get clients on and to understand like what do you need to use in order to be successful here um and so we took a highly iterative approach of let's be really lean try to find a way to product Market fit and then only start investing in the business when the business starts to take off for that for us that initial inflection point was the tail end of um 2020 and into 2021 uh when we started to have clients actually pay for Arch to the point where we could start to really take on employees and pay employee salaries out of Revenue which was an exciting kind of initial Milestone so then at that point we raised 5 million dollar from C Ventures and a few others uh to take our company to the next level and invest in a little bit of sales and marketing but especially into product uh and also the client servicing aspect of what we do and so you know TIY about two or three years to start monetizing you know at what kind of scale were you guys at when you started monetizing and you raised that in initial 5 million let's say we had call it like 15 to 20 real customers they're paying us$1 150 or so thousand a year in AR um total or each uh total okay um and they had collectively about a billion in assets on the platform uh but we were growing double digits month month over month uh starting to see a little bit more repeatability in our sales cycle uh and could like now start to predictively forecast here's how we can grow from a couple hundred, to the million plus range of Revenue and so that's when we were able to go out with a Clear Vision hey things are working we have traction we a really smart team this Market's big and there's a lot we can do to capture this Market H and found some great VCS that uh believed in us then and our still Partners to today how'd you find those VCS how difficult was it to to get in front of the the right VCS that end up pulling the trigger uh it took a little bit of hustle uh essentially the way we did it which is what we' recommend to other people that are looking to raise is find the right kind of warm introductions to VCS at the right moment and everyone is and whether you're a venture capitalist or you're a startup founder or you're an employee of a startup or you are in a totally different industry uh you have a limited amount of time that you can allocate to things and so you're trying to very quickly decide what signal what's noise is this a good introduction is it a bad introduction to a lot of times like the ways that you're routed through relationships matters um and so we found people that we trusted and that we knew investors trusted uh got them on board with what we're doing and they were able to make um warm introductions and kind of just worked our Network outward from there until we found our way to the right people that were going to invest um we were initially going to raise a smaller round uh and which were weren't going to bring on the the lead investor that we took on in our seed round and and but then we met them everything clicked on both sides they convinced us to raise more and to create a little bit more space for them H so that kind of changed the dynamic of that round and probably changed a lot of the trajectory of our company it's good problem to have when uh people are asking to car r a little bit more space and hopefully giving you fair terms and this was 2021 when you guys Clos this yep exactly we went out at the very beginning of 2021 good timing was good timing good Market um and then you kind of talked about the process but you know how long like how much time did you spend on this and you know what kind of volume were you dealing with in terms of you know identifying who to get intros through and getting those intros and the meetings getting those meetings like timeline volume what was that like yeah um we sprinted when we rais so it's like you're not raising you're not raising you're not raising and as soon as you're raising you're raising and so we were having sometimes 16 conversations a day in 30 minute increments um back to back um was kind of this was In the Heat of covid so all I was doing was pitching VCS on Zoom eating healthy food exercising sleeping repeat and was a very fun period of time uh and then each conversation led to to a yes a no or a customer uh and it I'm not sure which one I like more between a yes in a customer and as a customer obsessed person uh we love any opportunity to solve people's problems in this area uh so it was a really fun side product of what we were doing and of the pitch process that our business grew alongside this and it was like a great chance to connect with a lot of other people and grow the business in parallel so how many VCS or investors do you think you ended up speaking with um probably a couple hundred and for you it makes a s of sense because like you said something convert customers and so you turn a no investment into a customer uh which I would say is a great use of time um it was kind of the push back when it came to just like Flatout nose or you know what what do you think led to the nose what were people hung up against um well there's a lot of things that people are looking for with when they're an investor and and people have some investors have very specific thesis focused so they can be focused on a different part of the financial services ecosystem they might be focused on companies with more traction companies with less traction so a lot of it is finding the right people at the right stage um and then there's that narrow set of people who are the right investors for you and figur out who is like or at least their focus is correct and then figure out who the right investor is um so there are a lot of people that we talk to that like this is really interesting what you're doing we have a problem we understand the problem uh we invest later on but we'd love to love the opportunity to develop a relationship over the next few years and potentially be in touch in the future and and so we'll always take those kind of opportunities to build long-term relationships with the right folks and and also we found this to be true since the beginning of the company uh that oftentimes you might end up with someone that doesn't become a customer but then they're a massive advocate for you uh out in the ecosystem so there's like one um like precede fund that invests earlier than we were at the time but then they introduced us to 10 customers um so those are outlier cases but those are kind of amazing things that happen but then it it's kind of like there's this magic game of karma in the I think especially vur and startup ecosystem where even if you don't do business together um if you treat each other well during the process oftentimes there's ways that like people can help each other down the road um we've sent other friends who are raising and other companies are raising to some of the VCS that we haven't had a chance to work with yet and so we're excited about like the chance to contribute and support the the broader uh Tech ecosystems so that's something we don't hear much on on this podcast is kind of the pay it forward or just the you know continuous revolving of connections and sharing uh those opportunities uh and kind of the karma element um so you appreciate you kind of sharing that point and i' say that's a good tidbit for any founder to take into consideration and kind of sharing the those connections with others um but also something that came up as you're were talking uh when coming to these investors meeting with them and trying to you know they kind of tell you like oh we invest later well yeah later just happened you just raise your siries say uh did any of those actually come to fruition or did you kind of have to go out and get new uh New Capital introductions for for your series a yeah there were definitely people that we talked to during our seed process and in between uh that as soon as we're raising our series a we went back to some of those conversations um and some of them are need to think about like who ended up coming into the shround versus who made introductions versus who wasn't relevant um but it it's kind of like everything compounds on everything else and so the like work that we did then and the work we did in between and the relationship building that we've done as a company um makes each round a little bit easier uh and then also we know a lot more now than we did two years ago even uh in how to navigate these processes and then like who are the right types of fits in terms of investors for us and uh and how much did you end up raising in this round have we raised 20 20 and kind of what was the inflection point of the business that kind of said you know we're product Focus heads down Building Company Now's the Time to go out and get the series a and and sizable series a especially in this in the current market yeah um a lot of things were going well and a lot of things are working uh team had grown but team had grown in response to customers and customer traction and then we started to go up Market into more B2B sales bigger acvs uh bigger contract values uh and so that's something that I think some VCS really look for is like can can you show your ability to penetrate Middle Market or Enterprise type of clients um we'd also signed our first true Enterprise client which is a b track at US Bank and and so that was a a good data point for us and it started to build our like sales team and go to market team outside of myself uh where I was our initial operations person when we first started doing the back office work and then started focusing exclusively on sales it was our like initial full first salesperson then we brought on uh a for a and so we shown the ability to transition some of these processes to people that can come in and truly be like extensions and owners in the business and and so then that's something I think a lot of investors look for is uh how how can you show repeatability of sales and reputability of just like the other parts of your business and scalability uh and then had start to innovate pretty significantly on the product side in a way that I think shows a lot of what's to come for for the business ofall and you know correct me if I'm wrong but I think when I was first introduced you guys uh I think it was maybe a little bit after the the seed uh and you guess you know had a very manual process I believe back then I guess now with all the generated AI Solutions like is it now predominantly automated I guess what what kind of Innovations have you guys made on the product side yeah predominantly automated uh the focus for us as a company was to First and this fits our iterative nature first really understand all the processes so we are looking to influence and we're looking to automate first and understand them at the same fundamental level as our customers by doing them manually and by being in their seat and then after figuring out okay like this is how you get a K1 end to end from Sequoia Capital to the uh accountant supporting our clients then you can figure out all the process steps you want to automate uh along that path and what are kind of like what's the ordering of things you want to build uh and we uh are certainly not done in terms of what we want to build in the future uh part of the vision and part of the vision that we've unlocked in the last couple months is as long as there's a human in the loop uh for managing an alternative and and an alternative private investment and human in the loop could be a simple as like someone that needs to confirm that a wire should go out or someone that needs to set up a wire or someone that needs to download data off of a K1 and put it into an accounting system uh then we're not done with our mission and so there's a lot more that we want to build in order to make our clients lives easier and our client service providers lives easier as well no that's impressive and I think and that's you know a standard criteria I see amongst a lot of BCS is wanting to back Founders that are so meticulously product focused and like customer Centric which I think you're doing a great job of depicting here thank you for fun what were some of the difficult Parts what are some of the hurdles that you had to overcome either in the fundraise process for building the business that you know either catch up at night or or were some of the more difficult challenges that you faced in this journey so far yeah well in this most recent process um we weren't yet raising when we raised uh and we were thinking about raising we're thinking okay now is a good time we've had some good inflection moments and we should start to craft our story and talk to investors and do the whole thing uh we end up getting a couple preemptive offers and that kicked off our process real quick because an offer uh expires if it is not taken quickly and so that was a scramble to pull a deck together pull resources together pitch people talk to people figure out what we want to do understand how much do we want to sell the business and how much do we want to raise and and ultimately worked uh but it was a bit of a scramble and it was three weeks of very little sleep and a lot of soul searching um but we we also love that process because I think every time you get the chance to just non-stop pitch Venture capitalists and Pitch investors you learn a lot and like we've learned a ton through these processes because everyone has their own unique angle and unique thought around like what your business today can do in the future um and so in each conversation you're learning a little bit more of like okay what should the next steps be what does this business look like at scale if we're at scale what can we do and what can we build that's really interesting and what's resonating with this Market of customers and this Market of investors and and kind of how does the current market of like what's happening in the broader Financial Services World affect how people perceive the business so that was an exciting kind of side effect of the process of assignment in the past did you know that most Founders waste days of their lives chasing the wrong investors well as a Founder you know your time is your most valuable resource don't wasted on the investors that aren't going to write you a check here at Thunder we built a free tool that identifies exactly which VCS are worth your time to pursue we score your company against 3500 VCS and family offices that have been vetted and are actively writing checks into companies like yours get your AI recommended list of investors that will look like this absolutely free by creating a free profile at thunder. BC you can upgrade to premium to download this list export it to any tool you wish and get their contact information and access access the data on their portfolio companies to map out a path to warm intros and build your founder Network sign up for free at thunder. VC now let's get back to the show and so in this particular situation you you get preemptive offers basically VCS have been monitoring you building relationship with you I imagine you're probably sending out monthly or quarterly investor updates or keeping people updated or semi quarterly uh it's one of our goals to be a little bit more consistent with it okay but yeah still keep keeping tabs on what's going on so people have the ability to kind of keep you know uh track of what you guys are up to did you take any of those preemptive offers that kind of kicked off the process or did you shop around and and get better terms better offers um one of the primtive offers was this group of kind of client investors it's folks that have been successful in their first career uh are in their second or third career as investors and as operators uh and they kind of actually like kicked off our overall fundraising process uh one person of this group was part of a pilot program at a really large Bank really liked what we were doing talked to this other broader group some of which we'd known for a while and we're some of like the first calls we made when we were building software in the space and then they collectively came together and like hey what would happen if we became customers in parallel we invest and then we're able to kind of help you build some of the things that we think should exist in the world uh and they are an awesome group to work with we've really enjoyed the the collaboration the partnership so far um and so they became came in as part of the round awesome so they came in as a preemptive offer and won won the opportunity to invest um but I imagine you kind of that process got kicked off by them and they were still able to get in because sometimes pram cers come in but they're usually kind of not as aggressive you not as good terms maybe a little bit more aggressive because they're coming in to kind of maybe uh before you go to market and Shop but it sounds like it it all worked out um and when you went out and kind of Sho the process when you're taking these meetings who's kind of setting up the followup and what's kind of the speed of the followup when you're running a process like this between you and uh the VC what's that communication like what's the share of data in terms of data room and access what was that experience like yeah um one thing we've realized is if someone can give you a maybe uh a maybe is an amazing place to live um it's actually a terrible place to live if you live your life in terms of Mayes you'll probably be like deeply unhappy um but as someone that's trying to maximize upside and control for downside the more you can collect data the better so if you have a free option to invest in a company or to invest in anything you'll wait until the end of that option expiration before you actually like decide whether to to pull the trigger or not um and so I think it's like really important when you're raising to get to nose quickly to understand okay are you a fit for us or not um and have like kind of a mutual understanding as part of your process like hey this train is leaving the station we're raising this round um we love to understand if you're the right partner for us and if we're not no worries um and we can find other ways to potentially collaborate down the road uh but I think that's like one of the important things of just like making sure that things are decisive so then you also don't spin your wheels on people that AR going to get there and in there like 30 minute meetings kind of thing you're getting to that point by the end of the meeting with just about everyone of like a yes no or maybe I think at the end of a 30-minute meeting you kind of have a pretty good idea of like hey is there interest is there a desire to follow up does the firm want to dig in do work understand some of your metrics and multiples and how the business is performing um and then at that point you share more data they dive into the data maybe they come back with questions and and so and then you figure out like what additional data you need to pull together to get people to a level of yes or no as you're managing that process I'm curious to kind of hear from you know the signal that you were kind of seeing on their side if they're on the maybe or the yes side you did you see them draging their feet were they like super responsive it's like you know everyday communicating what was the kind of the frequency of the the back and forth and that experience um some like when people really digging in it could be like daily questions daily touch points um opportunities to learn more about them and opportunities for them to learn more about you uh important not to forget that uh it's a like Mutual process where you want to figure out who the right partner is for your business as much as you want to figure out who wants to invest in your business um and so that was a big part of this also like doing reference checks understanding brand understanding what firms can do understanding how they'll like be as a participant of your board if they're going to join your board um so kind of like all those different components I think really matter and how did you do that process how did you keep track of you know one from a tool perspective if you used any that'd be great to share for Founders to know if there's any tools or crms that you used but also how did you go about doing the reference checks and kind of validating you know if this is someone that you want uh on your cap table or just trusted people in the industry um so asking friends who worked with these firms before know different firms of like like hey what's their reputation how have they treated companies in the past um also people will be pretty candid as well um and you can learn a lot just like in conversations with folks around like what what how what they think their superpower is and where they can really help company succeed so the comment theme I'm I'm hearing here you know coming from the warm intros and the connections that you bu being able to kind of trust your network kind of give you this feedback how did you go about building this this kind of robust Network to have these opportunities and be able to move so quickly um I think a lot of it's just consistency which is like and kind of to an earlier Point around um if you invest in other people they'll invest back in you uh we love the opportunity to help people make introductions in their lives like when other friends are raising or when friends in the Venture Community are looking to meet companies the more that like we can stay top of mind and provide value to others um it just like helps us in some way always be top of mind um and and then I think that's like how you often times build strong relationships here is by building the community hosting events bringing people together uh and then you have people that then start to get to know you and know how you operate uh and then you can do a lot more together um we we've long felt that there are a lot of opportunities where you can open a door for someone much easier than they can open the door for themselves and vice versa um and so I think a lot of progress in whether it's in the te Tech world or in other parts of the world um happens collaboratively when like you can help people with some of the dark goals and then they can help you with some of yours you you've been working on Arch for about six years but this is this is your first company you found it uh besides a car wash business yes first company and eliminate stand ah nice um and so you know was all this you know kind of community building relationship building was that all kind of what once you started the company or were you doing that kind of stuff when you're kind early in your career back in college um I think it's been like part of what I just generally enjoy doing for a long time like used to host different kinds of dinners for friends or uh hosted a Tech conference for a couple years as part of this like Business and Technology Fellowship in Israel um and so there are different components of um piece of this that I was doing before just because like really love bringing people together and connecting dots which I think is like a lot of what uh entrepreneurship is it's like seeing where 1 plus one equals three where there's Opportunity by two people meeting each other or person finding an opportunity and and so that's something we want to continue to De more of um so that's great that's a phenomenal way to kind of inspire Founders to really focus on building those communities and those relationships earlier because the the ones that struggle the raise are the ones that are often kind of more secluded less of a broad you know Network that they've add value to over the years and then you know from here you know kind of what's next for for Arch where do you see the the future going um we are just getting started um and we want to say that again in two years we want to say that again in five years we think that there is a lot to build here and there are a lot of customers that we don't know yet and don't know us yet um and so we're really excited to have fresh capital A team that is excited and trained and ready to go uh to build more product to serve more clients to automate more and build things that people haven't seen before uh and we kind of think about this as like our MOS hierarchy of sorts if you know the concept of mos hierarchy is at the Baseline we want to save people a lot of time uh then we want to give them really clean usable data out of by structuring these processes and then help people with insights decisions actions and outcomes and I think we're just getting started on some of the top of the pyramid items that I think can be a bigger part of our story in the future and but there's a lot of things are painful today that don't need to that we can continue to automate ni I think for you know just kind of giving your you know the private markets is massive giv your exposure to it um I always like to kind of paint the picture like you know startups Founders VCS we all kind of think our little world is so big and like m capital so awesome that's like this tiny little Slither of the financial markets and the private markets I guess kind of like what's your Insight in terms of the fact that you guys are working with capital allocators and uh and managers across all asset classes kind of what's what's been your exposure uh to kind of how Venture compares to the other you know asset classes that are out there um well Venture smaller than a lot of the other asset classes like smaller than um real estate smaller than private Equity I believe even smaller than credit and hedge funds as well but don't quote me on that um May or not be true but uh it's it's an important part and it's it's growing and it oftentimes companies that start as vendor companies need private credit and become private Equity back companies and purchase real estate so everything is like really interconnected uh I think one of the big shifts though is like company are stay staying private longer there's more um ways that people are allocating Capital through alternative managers rather than through the stock market and so you have like a lot of new interesting nuances around like what types of structures are available and how you can allocate Capital to private markets and then a lot of this is coming down to retail Plus instead of just being the largest endowments foundations and pinion funds of the world um you can now go invest in different types of alternative assets uh and this gets interesting also where people aren't just saying like don't confine me just to my Mom and Pop's private Equity I want to invest in baseball cards and um music cataloges and other types of more esoteric uh alternative assets uh and so that one makes it more interesting for some folks but two unlocks lots of other asset classes that are open Even in our industry so we serve investment advisors pretty as our as our biggest client segment there's this massive shift in liquidity in The Advisory space where private Equity managers are coming in and buying either minority or majority ownership in uh investment advisory firms where these used to be small businesses that were run by sole Proprietors or they were part of JP Morgan and Morgan Stanley and Marl Lynch now you want to have like this ability for lots of businesses to operate independently and their cap stack is um part of what private Equity will invest in and I think you you have that Trend happening across lots of other Industries and and so part of this could also pair well with like okay you have a lot more runability to be an internet seller and run a business business on Shopify um or be a sole proprietor in another vertical because there are tools like ours and other tools that are made available to allow people to run their operations and their billing and their trading and their reporting and the other things that are key to businesses whether it's within our sector or outside of their sector without needing the infrastructure of a Fortune 500 for no that's well said and that was something I was not aware of in terms of the consolidation and the financial space I think that's pretty interesting sure I have a couple friends that would be interested in learning that uh that you know run their own Financial advisory businesses um I guess from like a capital allocation perspective you know I think there's a lot of Founders out there that feel like you know there's this talk of dry you know dry powder out there um that's not they're not seeing and in reality in my opinion it's just being drawn out over a longer period of time as opposed to being rapidly deployed like we saw over the last couple years but I guess how are you seeing the shift in in terms of Capital allocation amongst you know the the lp side of your your customer base or yeah financial advisor side yeah well I think it's just it's becoming much more accessible to a lot of folks and you have businesses like case and I Capital uh which some of your listeners may be familiar with and some may not then their entire business model is predicated on helping people that don't yet have alternative Investments or have a few buy more they have an education component and and a lot of what they do is make funds that normally would take a five or $50 million commitment from an investor they split it into even like two to five to 10 to $20,000 chunks so it's available to um more people so there's that part which is like democratization of alts is a a big theme that a lot of people hit on and so as that happens and there are 30 40 50 businesses in that space if not hundreds that are doing different Ang or they have different angles on how you bring more alternative asset opportunities to different kinds of investors uh there is this like overall problem that that's this is part of the problem that we solve is consolidating all the information into kind of a single workflow in a single view um so that's one Trend that we see that we think is pretty interesting um and then the data here is getting a lot better um where I think there is a clear need to if more of your assets are in private markets understand what does it mean how are they performing um are there opportunities for liquidity should I make decisions based off of this um and I think that will evolve and change pretty significantly in the next six to 12 months I think that's what I S and I think yeah because of tools like yours and other just optimizations as you mentioned the barrier to get into private uh markets has reduced so so much you know whereas it just wasn't worth a financial advisor's time to take on a client putting in Small Checks because of the back end paperwork and management that was required um but now because of this and just other platforms that are out there makes it a lot more accessible so it's great to hear and you know for uh but I find it interesting you know we'll see kind of how private more exposure to private markets turns out over the next several years and if those kind of Legacy returns continue to perform and deliver for the broader uh investor base that comes in so personally curious to kind of see how that shapes up because I definitely have some allocation in privates and definitely want them to go up and the right as much as possible but you know it's a kind of a newer world that we're entering in terms of just the accessibility and what that does to the returns yeah totally I'm excited to see what happens in the next five to 10 years uh I think the entire Market's going to look quite a bit differently at that point yeah yeah there's all kinds of companies I see coming through trying to create the stock market for private you know private assets I'm like that kind of doesn't make it private anymore doesn't it yeah um well you know Ry it's been great having you on the show uh where can listeners learn more about you and what you're doing in Arch uh our company's website is Arch c.co uh we link to our social there but we're we're proud of the got K1 um handle on Twitter um we think that that is just kind of a little bit of the ethos of our company of we want to make things like K1 a lot easier for folks and not a dirty word especially around next time and and so we're we're on Twitter on LinkedIn we come to all the usual places nice and uh anything you want to kind of mention about Arch and what your guys up to that the audience might want to know about um we're hiring actively uh across all areas of the company engineering operation sales um and so if you want to work for an ambitious company in New York we love being in the office and working together and find links to our JW posts on our website and there's and if you don't see a role just send us a note um because we are always adding new ones as well awesome now it's a great position to be in you guys raised a phenomenal round which is you know huge congratulations and you know thanks again so much for being on the show and we'll make sure to include those links in the show notes for anyone that's watching or listening but uh you know thanks again for for joining us today awesome thanks Jason thanks for listening to the show today we hope you learned something valuable and if you did be sure to let us know in the comments or by hitting that like button and if you're a Founder looking to raise Capital then join us at thunder. VC we provide a free tool to help you identify which VC family offices or lenders are the best fit for you using raai it will save you a ton of time from chasing the wrong investors and since launching our free tools Founders that have joined our Network have gone on to raise over 1 billion in financing again you can find these free tools at thunder. VC and as AER reminder we release new episodes every week so stay informed by subscribing to our newsletter at join. thunder. BC again that's join. thunder. BC and if you or someone you know has recently raised around and want to share your story please email me at Jason thunder. VC and that's our show we hope you enjoyed it and we see you next week