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About Erik
Erik Huberman is the co-founder and CEO of Hawke Media, a full-service marketing agency serving small and mid-market brands. Under his leadership, Hawke Media has executed 24 acquisitions as part of a programmatic agency rollup strategy and built a venture arm, Hawke Ventures, that has made over 120 investments in early-stage companies focused on the future of marketing and commerce. The company has reached $750 million in gross revenue. Huberman is also an active angel investor and LP, with notable portfolio companies including Klaviyo and PostScript.
On the podcast with Erik
Oct 23, 2026 • Episode 120Agency Rollup Playbook: 24 Acquisitions, $750M Revenue, and What Buyers Get Wrong
Erik Huberman has completed 24 agency acquisitions at Hawke Media using a 100% earn-out structure with no upfront cash, targeting $1.5M–$5M revenue boutique agencies and paying 3–4.5x EBITDA based on post-close performance — a programmatic M&A playbook that has helped build a $750M gross revenue platform while one acquired founder turned a 3x EBITDA deal into a 12x payout by growing under Hawke's infrastructure.
Sep 28, 2026Agency Rollup Playbook: 24 Acquisitions, $750M Revenue, Erik Huberman
Erik Huberman reveals how Hawk Media built a 24-acquisition rollup to $750M revenue using 100% earnout deal structures with no upfront cash—paying founders more if they grow, while filtering out sellers who just want a quick exit. His playbook exposes why most agency M&A fails: ego-driven valuations, founders who misrepresent their motivation, and buyers who move too early without infrastructure to absorb integration risk.
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