How do you raise $4.2M as a Midwest founder?
Brandon Peterson, CEO of Geokey, raised $4.2 million from Nebraska by focusing on an investor's framework of "People, Product, and Profit." He shares how a painful early pitch, where investors ignored his 100-page plan to ask "how are you gonna make money?", taught him to focus on fundamentals and secure a key partnership with Master Lock.
What 2026 exits actually pay for SaaS
Miro had $600M ARR and 250,000 enterprise customers. They sold for $1.79B — roughly 3x revenue. Their 2021 investors took a 90% haircut on their mark. This is the current market clearing price for quality horizontal SaaS. If you are building toward an exit, you need to know which multiple category your business belongs in — before your board does that math for you.
Highlights
- →Raised $4.2M total for a Nebraska-based PropTech startup.
- →Pitched 50-60 investors to secure the company's early-stage funding.
- →Pivoted from gyms to multifamily after 3 years of searching for product-market fit.
- →An investor ignored a 100-page plan to ask one question: 'How are you gonna make money?'
- →Landed Master Lock as a partner after an investor challenged him to prove market validation.
- →De-risks investor meetings by asking beforehand: 'What are some things that would wow you?'
The full breakdown
Who's on this episode
Brandon Peterson is the Founder and CEO of Geokey, a cloud-based, hardware-agnostic mobile access control platform. A serial entrepreneur from a family of business owners, Brandon previously helped triple the size of his family's national online auction company. He founded Geokey after experiencing security and data challenges while operating 24-hour gyms. The company, which holds a patent for location-based access authentication, has since pivoted to focus on the multifamily housing market. Under his leadership, Geokey has raised over $4.2 million and secured key partnerships with major hardware manufacturers like Master Lock.
Questions answered in this episode
References & resources
- ·Geokey Official Websitewebsite
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- ·Geokey on LinkedInsocial
- ·Master LockCompany
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- ·NokiaCompany
- ·Axis CommunicationsCompany
- ·Keri SystemsCompany
- ·Yardi SystemsCompany
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Hosted by

Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.
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