How do you raise $4.2M as a Midwest founder?
Brandon Peterson, CEO of Geokey, raised $4.2 million from Nebraska by focusing on an investor's framework of "People, Product, and Profit." He shares how a painful early pitch, where investors ignored his 100-page plan to ask "how are you gonna make money?", taught him to focus on fundamentals and secure a key partnership with Master Lock.
Highlights
- →Raised $4.2M total for a Nebraska-based PropTech startup.
- →Pitched 50-60 investors to secure the company's early-stage funding.
- →Pivoted from gyms to multifamily after 3 years of searching for product-market fit.
- →An investor ignored a 100-page plan to ask one question: 'How are you gonna make money?'
- →Landed Master Lock as a partner after an investor challenged him to prove market validation.
- →De-risks investor meetings by asking beforehand: 'What are some things that would wow you?'
The full breakdown
Who's on this episode
Brandon Peterson is the Founder and CEO of Geokey, a cloud-based, hardware-agnostic mobile access control platform. A serial entrepreneur from a family of business owners, Brandon previously helped triple the size of his family's national online auction company. He founded Geokey after experiencing security and data challenges while operating 24-hour gyms. The company, which holds a patent for location-based access authentication, has since pivoted to focus on the multifamily housing market. Under his leadership, Geokey has raised over $4.2 million and secured key partnerships with major hardware manufacturers like Master Lock.
Questions answered in this episode
References & resources
- ·Geokey Official Websitewebsite
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- ·Geokey on LinkedInsocial
- ·Master LockCompany
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- ·NokiaCompany
- ·Axis CommunicationsCompany
- ·Keri SystemsCompany
- ·Yardi SystemsCompany
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Hosted by

Podcast host, angel investor, and serial entrepreneur with 4× exits ranging from small businesses to VC-backed tech companies. Jason has been personally involved in over $100M in transactions and now helps founders close their next transaction at Thunder.vc, from pre-seed rounds to $100M exits. He coaches founders through their next major transaction and gets the deal done by introducing them to the right people in his network.
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